Bad Sense Branding

Bad Sense is a newsletter with weekly writings around the theme of (mis)translation and sensation. Working in collaboration with Nneoma Njoku, Irene Piazza and Tariye George-Phillips, we created a brand that played with the idea of errors — a typo, a design mistake — and that nothing can be perfectly translated. Flipping the word bad still reads as “bad” but your eye gets caught on the flipped a… it’s not quite right, but we still make sense of it.